Denim Day 2024

The Denim Day campaign began in 1999 with Peace Over Violence, as part of an international protest of an Italian Supreme Court decision to overturn a rape conviction because the victim was wearing jeans. The Italian Supreme Court dismissed charges against a 45-year-old rape suspect because his 18-year-old victim was wearing jeans at the time of the attack. The Head Judge argued, "Because the victim wore very, very tight jeans, she had to help him remove them... and by removing the jeans... it was no longer rape but consensual sex." The judgment sparked a worldwide outcry from those who understand coercion, threats and violence go along with the act of rape. Each year we host Denim Day to honor this survivor and all survivors who have experienced victim-blaming. Denim Day is a symbol of protest against misconceptions that surround sexual assault.

April 24, 2024

Denim Day is a symbol of protest against misconceptions that surround sexual assault. It is an outward example of how people can help change perceptions of violence against other community members. Each year UCI CARE hosts Denim Day as a symbol of protest against misconceptions that surround sexual assault.

Denim Day is an outward example of how a community can help change people's perceptions of violence against community members.

Please show support by:

👖 Wearing denim on Denim Day on April 24, 2024, and participating in the Denim Day contest
👖 Tagging UCI CARE on social media and using the #UCIDenimDay
👖 Talking about the court case and other harmful myths that exist about sexual assault
👖 Stopping by our table on Ring Road to learn more
👖 Take fun pictures at our table and get featured on our social media!

Participate in the contest by submitting a video or photo through this form: bit.ly/denimday_contest

Together, let's be in community with those who have been impacted by violence and advocate for a safer world.

Please contact CARE at 949-824-7273 if you have any additional questions or would like more information on this or future programs.